• Purchasing A New Vehicle? Noteworthy Researching Methods

    Prior to the ’90s when the Internet came into its own, trying to purchase a new vehicle was grueling work. Check the ads in the paper, locate potential dealerships, get in the car, then drive to one or more lots until one found what they were looking for; frankly it was a real hassle. However, now that the information age has matured, all one has to do is log on to the Net, do a keyword search in one of the major engines, then begin sifting through all the research, reviews and specs in the universe–at home–then go to one lot and do the right deal the first time.

    Of course the process is not that simple, and there are a couple of tips in order to avoid wasting time and creating irritation where excitement should occur. The Internet has changed the process of buying a new car significantly, and if one is careful and patient, the experience can be very gratifying as well as cost effective. Below are some pros and cons worth considering.

    Use the right search engine properly – There are a host of search engines ranging from the primarily used Google (www.google.com) and Yahoo, to a host of specific automotive sites like CarsDirect. In the case of buying a car, one should generally focus on sites that

    • offer the largest index of available brands; and
    • offer the easiest user interface, (i.e. look and feel).

    In the latter case, gravitate to sites that offer pictures up front, and contain typefaces that are easy to read. If one is a novice Internet researcher, then use Google or Yahoo to get started.

    Use simple keywords to find for what you’re looking for. For example, a straightforward search of the words “auto”, “automotive” or “new cars” will suffice to get you where you want to go quickly. Do not spend a lot of time writing long phrases as it will skew the results. It forces the researcher to pick the right bit of information out of a clutter of potentially useless links. When it comes to keyword searches simple is better.

    Go right to the heart of the matter – Once you’re on a site that looks interesting, identify your desired brand and click on it. Or enter the brand name in an internal search field (most good sites showcase this facility clearly,) and start reading.

    What you’re looking for is a good description of what the car offers along with available pictures, followed by a list of technical specifications. Some individuals tend to look at images first and then work down to the specifics. For others, it’s vice versa. It’s all about how you retain information and what’s important to you.

    If you are one who wants to see what the car looks like first, available images should offer plenty of angles, (i.e. front, back, sides and three-quarter angles.) The images should be able to expand from medium-size to high-resolution on demand.

    Some individuals are first attentive to details rather than images. Someone who is detail-oriented would be attracted to a list of engine specifications, followed by the words “0 – 60 in 3 seconds”. Use the tools available to find what you want quickly.

    Regardless of how one uses the Internet to support the purchase of a new vehicle, the process should be pleasant. If you find a site that at first glance looks good, but discover isn’t in line with what you were looking for, go back to your general search and seek further. Don’t feel limited and have fun with it.