One of the most frustrating aspects of shopping for a vehicle is the search for a new car dealer cost offering the lowest price on a particular model. Now that it is possible to determine the dealer invoice cost, (visit www.kbb.com or www.edmunds.com), negotiating the lowest possible transaction price may take less time, but these discussions can still be just as confusing as ever. The following points may help to reduce this:
In theory, each dealer has the ability to offer or match the lowest price on a car in a given market. However, the inventory level and the overall profitability will vary at each dealer, and these factors will greatly affect their lowest price quote. Unfortunately, such information isn’t readily available to the shopper; nor are dealer incentive programs usually advertised. However, the assertiveness of the shopper can also greatly affect the final transaction price, so it is best to research the market, and set your target transaction price prior to beginning any negotiations with the dealer.