“How much to sell a car on eBay?” you ask. It is a matter of percentages. First, insertion fees. This is how much it costs to add your listing, and it depends on the starting price of the auction. A starting price of under a certain amount, is free and anything higher, the fee increases in ratio with the starting price. Secondly, upgraded listings such as a reserve price, subtitle or ‘buy it now’ price will all come with their own set of fees. Once again, it depends on the value of the reserve / ‘buy it now’ price. The final value fee takes a percentage of the value for how much the car sold for. The more you made from your car, the higher the fee.