The most effective high performance brake pad is one that’s made from any special compound designed to be heat or fade resistant. This type of brake pad generally performs better under hard braking and other extreme circumstances, such as racing, because it is able to cool faster. Too much heat is the main reason for brake fading, which severely affects the stopping power provided by automotive brakes. A number of manufacturers sell heat resistant high-performance brakes, including Axxis, GranSport, and Hawk Performance.
For more info, see Pros and Cons of Racing Brake Pads