Breaking the conventions of the typical electric car, Tesla has successfully married innovation, design and performance with its introduction of the Tesla Roadster and the Model S into the consumer marketplace. Tesla Motors, named after Nicolai Tesla, the revolutionary electrical engineer who paved the way for wireless technology, has proved to the world that the brand is a major force in the future of electric cars and challenges the notions of what people think of a sustainable, earth-friendly automobile.
The Tesla Roadster Sport, is in effect, an electric sports car. It looks like a Lotus, but is completely electric, capable of accelerating from 0 to 60 miles per hour in just 3.7 seconds and according to their website, is twice as efficient as a hybrid, saving consumers about $131 per year at the pump. On a single charge, it can go 236 miles and takes 3.5 hours to charge back up to full power. With its top speed at 125 miles per hour, the Roadster isn’t a threat to the Toyota Prius and Chevy Volt market, as its base price is just over $100,000. The typical consumer this car aims to convert is the sportscar enthusiast looking for performance, innovation and sporty design all of which is offered with the zero-emissions Tesla Roadster.
In addition to the flashy Roaster, Tesla Motors also manufactures a luxury sedan, the stylish Model S. With a base price of about $50,000, this vehicle provides consumers with a zero-emissions option in the same class as minivans and SUVs. Priced competitively, the Model S has all the makings of a family vehicle—it seats up to 7, has fold down seats and a quick charge feature that keeps up with the demands of an on-the-go family. On one charge, the Model S can go for 300 miles and can be charged anywhere. It’s truly an innovation in green technology without compromising on convenience and versatility. This car will be available in 2012.
In both models, Tesla has changed the landscape of automotive technology, pioneering the way to mass-production of zero-emissions vehicles with a wide range of target consumers in mind and challenging the future of hybrid vehicles.