Professional Reviews- “There's ambition aplenty in here, including a vivid red over black trim combo, a gearknob that looks like a lottery Thunderball, and the option of pulsing door-mounted speakers, whose intensity is controlled by a switch near the steering column.” — TopGear
- “Unsurprisingly, while Kia says the Soul is an urban crossover, it also claims to have invented, wait for it, a new 'sub-segment'.” — TopGear
- “The 2825-pound Soul is built on a modified Kia Rio subcompact platform. Its 100.4-inch wheelbase pays real roominess dividends in the back seat, with six-footers having enough headroom to place a fist between their scalps and the headliner. From a comfort standpoint, this little vehicle is a winner.” — Car and Driver
- “Dreariness is not a charge you could level at the Kia.” — TopGear
- “Scion faces competition from ... Kia?” — Car and Driver
- “It's the rear seat that is truly impressive, though, with what feels like more legroom than should be available in a car with a 100-inch wheelbase.” — Canadian Driver
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